For example, one of our campaigns utilizes adwords or links that come up in search results.  When someone searches apostle our ad comes up on the right hand side of the results page.  When clicked, it brings them to this page at mormon.org.  From there they can explore more of our doctrine and feel prompted by the spirit to find out for themselves that it is true. 

Say you donate $10, last month that would have enabled this ad to be displayed 5,325 times and 36 people would have clicked on it. 36 people were interested enough in modern-day apostles to click on a link that would take them to mormon.org.  And all because of you.  Where did I get those numbers?  They came from how our Apostles Adword Campaign actually did last month.  We actually spent three times that on this particular campaign and had 120 people click it in Febuary.

Right now we have eight separate campaigns with over a hundred different search terms bringing them up. Help us fund them. Help us make the truth easier to find. People are literally searching for it.